Marketing Gurus

Gary Halbert’s Copywriting Secrets: Why They Still Matter Today

Listen, if you’re in copywriting, you’ve probably heard of Gary Halbert. He’s one of those legends that everyone keeps talking about. But the thing is, people throw around names all the time. “Oh, Gary this, Gary that.” But most haven’t really sat down and studied his

Hooks

How Gary Halbert Hooked Readers with a $10 Bill (Without Spending a Cent)

There’s a marketing trick so good it feels illegal. Spoiler: it’s not. Gary Halbert, one of the greatest copywriters ever, had this crazy simple method. He’d stick a fake $10 bill in a letter and mail it out. People couldn’t help but open it. They were