1. WHO YOU ARE (Identity & Connection)

Purpose: Build trust, authenticity, and emotional resonance.
Content Ideas:

• Values & Beliefs Posts
  • Share personal philosophies, behind-the-scenes reflections, or lessons learned.
  • Example: A post about why you value discipline or creativity in your field.
• Lifestyle Snapshots
  • Day-in-the-life videos, routines, or productivity hacks.
  • Example: Instagram Stories showing your morning setup or favorite tools.
• Vision Sharing
  • Posts that highlight your mission and long-term goals.
  • Example: “Where I see the industry heading in the next 5 years.”

Format Examples: Reels/TikToks, Carousels with quotes, LinkedIn thought-leadership posts.

2. WHAT YOU DO (Expertise & Proof)

Purpose: Show authority, credibility, and tangible value.
Content Ideas:

• Experience Stories
  • Share client wins, case studies, or milestones.
  • Example: Before-and-after results from your service or product.
• Results-Driven Content
  • Data-driven posts, testimonials, or performance highlights.
  • Example: “How we helped X achieve Y in Z time.”
• Talent & Skills Showcase
  • Tutorials, explainer threads, how-to guides.
  • Example: A quick video breakdown of your process.
• IP / Frameworks
  • Share original frameworks, methods, or systems (like your “Engineer The Moment” approach).

Format Examples: Infographics, Tutorials, Twitter/X threads, Carousel “mini-guides.”

3. THE PROSPECT’S JOURNEY (Relevance & Timing)

Purpose: Meet the audience where they are with empathy & solutions.
Content Ideas:

• Problem Awareness Posts
  • Address common frustrations your audience faces.
  • Example: “Struggling with X? Here’s why it happens.”
• Goal-Oriented Content
  • Help them envision success and motivate action.
  • Example: “3 steps to move closer to [desired outcome].”
• Timing-Based Hooks
  • Content tied to seasons, industry shifts, or trends.
  • Example: “Why now is the best time to invest in…”

Format Examples: Polls, Q&A lives, Story stickers, relatable memes.

4. ENGINEER THE MOMENT (The Sweet Spot)

This is where all three circles overlap.
Content here should:
✅ Reflect your identity (authentic voice)
✅ Showcase your expertise (proof & value)
✅ Solve their problems (timely & relevant)

Content Ideas:

• Signature Framework Content
  • Explain your unique approach with clarity.
• Personal Story + Expertise + Relevance
  • Share a personal lesson, back it with your knowledge, and tie it to their current struggles.
• Actionable Mini-Wins
  • Provide quick, digestible tips that create “aha!” moments for the audience.

Format Examples: Hero Reels/TikToks, “Hook-Story-Offer” carousels, YouTube shorts, LinkedIn storytelling posts.

📅 Weekly Content Mix Example

• Mon – Value/Belief Post (Who You Are)
• Tue – Tutorial/Framework (What You Do)
• Wed – Problem Awareness (Prospect’s Journey)
• Thu – Case Study / Proof (What You Do + Journey)
• Fri – Storytelling Reel (Engineer The Moment)
• Sat – Lifestyle / Behind-the-Scenes (Who You Are)
• Sun – Inspirational Vision/Reflection (Who You Are + Journey)

✨ This blueprint lets you engineer consistent moments of connection, authority, and relevance across your platforms.