Publishing
In 1440, Gutenberg’s printing press changed everything. Before, books were rare. Ideas moved slowly. Knowledge was only for the wealthy. But after Gutenberg? Books spread like wildfire. People read, learned, shared ideas. The printing press gave a voice to millions. Fast forward to today. Right now, you have a
Philosophy
Everywhere you look, writers are told to monetize their craft. “Build a brand.” “Start a newsletter.” “Get paid for every word you write.” And hey, there’s nothing wrong with making money from writing. But there’s a risk here that few people talk about: if you focus only on
Copywriting
35% of readers bail in the first 30 seconds. Brutal, right? You’ve poured hours into your writing. Agonized over every line. Then bam, they’re gone before you even get a chance to say, “Hello.” But here’s the thing: there’s a way to change that. Those first
Email Marketing
If you’re looking to build a newsletter that’s more than just a hobby—and make real money—Heather’s story shows exactly how to turn valuable content into a sustainable, reader-funded business. In 2019, Heather wasn’t even sure what a “newsletter” was. Fast forward to today—1.
Guerillia Marketing
Ever been stuck at a trade show? Hot. Sweaty. Barely any foot traffic. It sucks. Even worse: Spending big bucks on a tiny, hidden stand. Smiling at strangers who barely glance your way. It’s frustrating. Thinking Outside the Booth This is different. I read about three Cambridge grads launching
Email Marketing
Exactly how to transform your email marketing into a powerful sales machine and boost conversions by connecting with your audience. Alright, let’s be honest. You’re sending emails. They’re nice-looking. Maybe you’re even proud of them. But here’s the problem—they’re not converting. The sales
Email Marketing
Let’s talk about sleepless nights. You know what I mean. When you're staring at the ceiling at 2 a.m., and your brain won’t stop. It’s running through the same problem over and over. It’s that sinking feeling of knowing you need to sell.
Hooks
There’s a marketing trick so good it feels illegal. Spoiler: it’s not. Gary Halbert, one of the greatest copywriters ever, had this crazy simple method. He’d stick a fake $10 bill in a letter and mail it out. People couldn’t help but open it. They were