The #1 problem facing marketers is and always has been how to get consumers to believe YOUR marketing messages MORE than they believe your competitor's marketing messages, and today this battle is more difficult than at any time in history.

First, today's marketplace is a consumer driven, hyper-competitive GLOBAL arena where consumers can barely tell the difference between most products and services, your competition is only a "mouse-click" (and FedEx delivery) away, and any number of choices will satisfy the average consumer.

Second, consumers today are armed with the most sophisticated ad-blocking technologies in history and they have little patience for anyone who might waste their time. Today's consumers are armed with VCRs, DVRs, CDs, DVDs, BlueRay, iTunes, iPods, iPhones, iTouches, do not call, do not mail, spam assassin, pop-up-blockers, banner blockers, cable TV, satellite TV, Internet TV, TiVo, hulu, halo, YouTube, and the good old remote control. They don't read newspapers and they listen to subscription radio in their cars. And to top it all off, traditional media including TV, radio, newspapers, magazines and the advertising agencies that use them, are disintegrating before our eyes.

So what is a marketer to do? How do you wage a battle when the consumers are armed to the teeth with the latest technologies and all of the traditional marketing "weapons" are literally falling apart?

Thankfully, there is a SOLUTION.