Simple Internet-based surveys and polls allow retailers to interact with their customers and find out exactly what those customers think and want. There is no better way to find out what your customers want than to ask them in a way that they feel they can respond comfortably and honestly.

Surveys and polls can tell you what your customers want, what they think about a particular product or service you offer or are considering offering, and they can let you know this in real-time. They can be used for promotional purposes by creating simple contests or online quizzes featuring prizes and gifts.