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BusinessWeek, Septemer 28, 2009 - Importance of Trust in Today's Marketplace

The Great Trust Offensive -
Companies as diverse as McDonald's, Ford, and American Express are revamping their marketing to win back that most valuable of corporate assets...

Building Brands You Can Trust - MP3 Podcast - 16min 47sec
"Be helpful, be consistent, be everywhere," advises Chris Brogan, co-author of Trust Agents, a book of advice for those looking to navigate the world of social media and marketing to build sustainable brands